/ Scout Motors Outside Festival

As Programming Producer for New Moon, I developed and produced programming for client Scout Motors, a major sponsor of the Outside Festival in Denver, Colorado. The free outdoor activation featured a dedicated side stage highlighting local musical talent and hands-on workshops led by outdoor experts, designed to prepare attendees for the trail.

All programming was strategically brand-aligned and thoughtfully integrated to complement the exhibition of Scout’s concept vehicles: the Scout Traveler™ SUV and Scout Terra™ truck.